The Source won "Best Reels" award at the Cas d'Or!

To support Back Market’s growth, we deployed a large-scale creative diversification strategy to overcome the limitations of traditional catalog-based approaches.

To reach a younger audience, Matmut decided to break with convention by entrusting its TikTok account to our agency, with a unique concept: conveying safety messages through the eyes of older people. Thanks to a humorous, authentic and offbeat tone, the brand has succeeded in making insurance more accessible whilst blending naturally into TikTok culture.

The Source partnered with L'Oréal’s Mixa brand to redesign its TikTok presence through a community-management approach built on editorial clarity, embodiment, and SEO-driven content. With a dual-role Social Media Manager and support from UGC creators, the strategy focuses on natural, search-optimized content to boost organic performance and prepare for Mixa’s TikTok Shop launch.

To assert its brand ambition, ManoMano, Europe's largest DIY marketplace, chose The Source to help it revamp its European paid social content strategy. The goal: to create a sustainable, adaptable, and impactful video content base capable of effectively reaching DIY enthusiasts and construction professionals in France and Germany.

To support its arrival on the French market, Celsius chose The Source to launch and grow its presence on TikTok. The goal? Build awareness, spark emotional connection with Gen Z, and position Celsius as the go-to brand for a cool and active lifestyle.

For the 2nd year in a row, ibis Styles and ibis budget called on The Source to boost their partnership with the Tour de France. Thanks to a full social media campaign before, during and after the event, both brands achieved maximum visibility at every stage of the Tour de France, driven by creativity, influencer collaborations, and content production.

YOP highlights teens' courage with a campaign inspired by shōnen, blending everyday scenes with manga energy. Through video capsules, an immersive audio spot, and a collaboration with influencer Mastu, the brand brings to life those moments when young people dare… and switch to YOP mode.

As PlayStation wanted to differentiate itself on Instagram, we went from animating the brand's social networks to fully creating a presence that is an integral part of the gaming community. And the fans have proved us right: over 50 million impressions over the year, and an incredible engagement rate of 8.2%

LU reintroduced its brand equity on META, aiming to establish an emotional connection and redefine its role in people’s lives. To do so, The Source produced three layers of creative contents for a total of 13 assets evoking an emotional response from users, used smartly with Meta Story Builder.

Already 2 years of explosive collaboration between The Source and YOP on TikTok and Snap to make YOP even more essential among teens!