Our 2025 Influence recap

More than 90 millions impressions for the influencer campaigns we ran in 2025.

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But at The Source, influence has never been about volume.

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We started working with creators long before it became trendy, and our selection criteria has always been the same: creativity.

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The number of followers will always take a back seat, because having a large community will never be enough to make content work.
In the end, it will always be the idea that counts.

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So from the beginning, we've been running influencer campaigns with creativity at the heart of our topics.

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Here's a quick overview of the influencer campaigns we ran in 2025.

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