TikTok France selects The Source as its new social media agency

Following a competitive pitch, TikTok France has chosen The Source to manage its social media presence in France.

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As part of this partnership, The Source will oversee editorial strategy, content design and production, community management, and social listening to showcase the platform’s initiatives and engage its communities. The scope covers both always-on activations and major year-round campaigns across TikTok, Instagram, and Facebook.

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"We produce TikTok content for our clients every single day. Stepping over to 'the other side' to support the platform itself in its own communications is both a major recognition of our expertise and an incredibly exciting challenge," says Fabien Gagnot, Co-CEO and Chief Creative Officer at The Source.

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