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To position Back Market as a smart alternative to fast tech culture, we gave four lifestyle creators total creative freedom. The resulting authentic content, paired with targeted paid media, successfully scaled the brand’s worldwide visibility.

We designed a native social media strategy that goes beyond simple product promotion. By connecting the psychological plot of Dear Ex-Friend to real-world social topics, we turned the thriller into a massive collective debate.

To launch Dear Ex-Friend, we deployed a sharp, multi-angle influencer strategy. By selecting specific creators to live the audiobook experience from home, we successfully brought an invisible, audio-only product into visual social feeds.

To support Back Market’s growth, we deployed a large-scale creative diversification strategy to overcome the limitations of traditional catalog-based approaches.

To reach a younger audience, Matmut decided to break with convention by entrusting its TikTok account to our agency, with a unique concept: conveying safety messages through the eyes of older people. Thanks to a humorous, authentic and offbeat tone, the brand has succeeded in making insurance more accessible whilst blending naturally into TikTok culture.

The Source partnered with L'Oréal’s Mixa brand to redesign its TikTok presence through a community-management approach built on editorial clarity, embodiment, and SEO-driven content. With a dual-role Social Media Manager and support from UGC creators, the strategy focuses on natural, search-optimized content to boost organic performance and prepare for Mixa’s TikTok Shop launch.

To assert its brand ambition, ManoMano, Europe's largest DIY marketplace, chose The Source to help it revamp its European paid social content strategy. The goal: to create a sustainable, adaptable, and impactful video content base capable of effectively reaching DIY enthusiasts and construction professionals in France and Germany.

To support its arrival on the French market, Celsius chose The Source to launch and grow its presence on TikTok. The goal? Build awareness, spark emotional connection with Gen Z, and position Celsius as the go-to brand for a cool and active lifestyle.

For the 2nd year in a row, ibis Styles and ibis budget called on The Source to boost their partnership with the Tour de France. Thanks to a full social media campaign before, during and after the event, both brands achieved maximum visibility at every stage of the Tour de France, driven by creativity, influencer collaborations, and content production.

YOP highlights teens' courage with a campaign inspired by shōnen, blending everyday scenes with manga energy. Through video capsules, an immersive audio spot, and a collaboration with influencer Mastu, the brand brings to life those moments when young people dare… and switch to YOP mode.