Netflix

Full funnel
Social media strategy
Social media management
Social content
Media & Entertainment

The Source is Netflix France’s TikTok production partner, for evergreen content and marketing campaigns. Together we have grown the account from the launch to the #1 brand on TikTok in France in terms of followers and engagement.

9M
followers
60k
average engagement/post
>20M
views for some content

Netflix

Full funnel
Social media strategy
Social media management
Social content
Media & Entertainment

The Source is Netflix France’s TikTok production partner, for evergreen content and marketing campaigns. Together we have grown the account from the launch to the #1 brand on TikTok in France in terms of followers and engagement.

9M
followers
60k
average engagement/post
>20M
views for some content
9M
followers
60k
average engagement/post
>20M
views for some content
No items found.

The CHALLENGE

As a pop culture icon, Netflix sought a partner fluent in TikTok's language and capable of scaling production to meet the demands of the vast Netflix offer. The challenge lies in leveraging the abundance of available content to innovate and follow emerging trends. 

‍

WHAT we've DONE

Netflix and The Source defined editorial pillars, tone of voice, and intelligent content production methods, working seamlessly as one team. A dedicated team manages the TikTok account like a media outlet, producing 30 to 45 videos monthly, in constant collaboration with the client. 

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

PlayStation
How we turned PlayStation France into a true content creator on Instagram
PlayStation
How we turned PlayStation France into a true content creator on Instagram
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
PlayStation
How we turned PlayStation France into a true content creator on Instagram
PlayStation
How we turned PlayStation France into a true content creator on Instagram
As PlayStation wanted to differentiate itself on Instagram, we went from animating the brand's social networks to fully creating a presence that is an integral part of the gaming community. And the fans have proved us right: over 50 million impressions over the year, and an incredible engagement rate of 8.2%
Avene
Creating Avene's first hashtag challenge on TikTok!
Avene
Creating Avene's first hashtag challenge on TikTok!
The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
McDonald's
Taking creativity to the next level by surprising the viewer
McDonald's
Taking creativity to the next level by surprising the viewer
Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
TikTok has launched a new campaign, highlighting the plurality of content available on the platform, and needed them to be transposed to social media without simply copying and pasting content unsuited to the platforms.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
LU
How LU revived childhood memories to rebuild its connection to the public
LU
How LU revived childhood memories to rebuild its connection to the public
LU reintroduced its brand equity on META, aiming to establish an emotional connection and redefine its role in people’s lives. To do so, The Source produced three layers of creative contents for a total of 13 assets evoking an emotional response from users, used smartly with Meta Story Builder.
Peugeot 408
Shooting “wow” videos with an iPhone!
Peugeot 408
Shooting “wow” videos with an iPhone!
This is the case for these reels produced by The Source with Meta for the release of the new Peugeot 408! The recipe for these thumb-stopping videos? A talented creator well supported by our team, a hint of technology and a lot of creativity! 
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
The Source partnered with getaround to develop a full funnel acquisition strategy on social. A joint approach with media and content working together, based on the creation of a huge amount of qualitative videos.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
The Source has been partnering with HelloBank! over the past 3 years to produce their activation, product launches and always on digital content across platforms, creating brand new, highly performing mobile-first assets from only existing content (TVC, images, etc).
all our case studies
Paris - New York - Barcelona
servicesour soulcase studiesnewscontactjoin usprivacy policy
agence TikTokagence Socialads agencesocial video