Netflix

Full funnel
Content optimization
Content production
Media & Entertainment

The Source is Netflix France’s TikTok production partner, for evergreen content and marketing campaigns. Together we have grown the account from the launch to the #1 brand on TikTok in France in terms of followers and engagement.

4M
followers
60k
average engagement/post
>10M
views for some content

The CHALLENGE

As a pop culture icon, Netflix souAs a pop culture icon, Netflix sought a partner fluent in TikTok's language and capable of scaling production to meet the demands of the vast Netflix offer. The challenge lies in leveraging the abundance of available content to innovate and follow emerging trends. ght a partner fluent in TikTok's language and capable of scaling production to meet the demands of the vast Netflix offer. The challenge lies in leveraging the abundance of available content to innovate and follow emerging trends. 

WHAT we've DONE

Netflix and The Source defined editorial pillars, tone of voice, and intelligent content production methods, working seamlessly as one team. A dedicated team manages the TikTok account like a media outlet, producing 30 to 45 videos monthly,  in constant collaboration with the client. 

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

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