MINI
Mini needed to raise awareness about their "Mini Next" label, which certifies second-hand Minis, and asked The Source to create powerful Reels and statics through a very agile shoot.
MINI
Mini needed to raise awareness about their "Mini Next" label, which certifies second-hand Minis, and asked The Source to create powerful Reels and statics through a very agile shoot.
The CHALLENGE
Mini wanted to raise awareness about their "Mini Next" label, that certifies second-hand Minis, and to present is as the most reliable solution to buy a second-hand Mini.
WHAT we've DONE
With a very tight budget, and only 2 people, The Source managed to organize a very agile shoot resulting in 2 Reels and 10 statics. Shot in stop-motion with a feeling of "we look at the car in every angle", the main creative really stood out in the world of used cars and enabled the brand to differentiate itself in the automotive sector.