Case studies ¬
My Jolie Candle

My Jolie Candle

Awareness
Meta
Content optimization
Home & Lifestyle

The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.

+13.1pts
ad recall
+4,9pts
purchase intent
2,4M
reach
No items found.

The CHALLENGE


My Jolie Candle was looking to produce 3 awareness videos for their Facebook campaign, but only had very little imagery and branding elements to achieve it, which made it quite challenging to think of what the right creative route would be.

WHAT we've DONE


With only static images as raw material, The Source came up with 3 videos fit to Facebook’s creative best practices and overachieved KPI’s goals by far, becoming one of Facebook’s top success stories.

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Creating one year of content with only one shooting.
Meetic
Creating one year of content with only one shooting.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
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