Case studies ¬
My Jolie Candle

My Jolie Candle

Awareness
Meta
Social ads
Home & Lifestyle

The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.

+13.1pts
ad recall
+4,9pts
purchase intent
2,4M
reach
Case studies ¬
My Jolie Candle

My Jolie Candle

Awareness
Meta
Social ads
Home & Lifestyle

The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.

+13.1pts
ad recall
+4,9pts
purchase intent
2,4M
reach
+13.1pts
ad recall
+4,9pts
purchase intent
2,4M
reach
No items found.

The CHALLENGE


My Jolie Candle was looking to produce 3 awareness videos for their Facebook campaign, but only had very little imagery and branding elements to achieve it, which made it quite challenging to think of what the right creative route would be.

WHAT we've DONE


With only static images as raw material, The Source came up with 3 videos fit to Facebook’s creative best practices and overachieved KPI’s goals by far, becoming one of Facebook’s top success stories.

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
PlayStation
How we turned PlayStation France into a true content creator on Instagram
PlayStation
How we turned PlayStation France into a true content creator on Instagram
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus produced fresh, platform native content in collaboration with The Source and TikTok creator to promote Asus PC amongst students and hit the TOP 10 TikTok ads ranking!
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
McDonald's
Taking creativity to the next level by surprising the viewer
McDonald's
Taking creativity to the next level by surprising the viewer
Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.
Audencia
A social media campaign with real students for more authentic school communication!
Audencia
A social media campaign with real students for more authentic school communication!
Audencia gives its students a voice to share their vision and challenges through a social media campaign using the codes of content creators.
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
Already 2 years of explosive collaboration between The Source and YOP on TikTok and Snap to make YOP even more essential among teens!
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.
LU
How LU revived childhood memories to rebuild its connection to the public
LU
How LU revived childhood memories to rebuild its connection to the public
LU reintroduced its brand equity on META, aiming to establish an emotional connection and redefine its role in people’s lives. To do so, The Source produced three layers of creative contents for a total of 13 assets evoking an emotional response from users, used smartly with Meta Story Builder.
Sézane
Entertain and grow your audience with fresh, native content each month.
Sézane
Entertain and grow your audience with fresh, native content each month.
The Source produces native original content for Sézane Tiktok account since its launch by shooting smart and mutualized productions throughout the year.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Toyota
Toyota moves into the future with agile production and gaming aesthetics
Toyota
Toyota moves into the future with agile production and gaming aesthetics
Toyota C-HR is recognized as a leader in the SUV category and needed to create excitement in a highly competitive market as they are launching a new model in 2024.
all our case studies
Paris - New York - Barcelona
servicesour soulcase studiesnewscontactjoin usprivacy policy
agence TikTokagence Socialads agencesocial video