Case studies ¬
Peugeot 408

Peugeot 408

Awareness
Meta
TikTok
Content production
Auto & Transports

This is the case for these reels produced by The Source with Meta for the release of the new Peugeot 408! The recipe for these thumb-stopping videos? A talented creator well supported by our team, a hint of technology and a lot of creativity! 

3
days shoot
1
week post-prod
9M
reach

The Challenge

Peugeot, with the Creative Shop at Meta, approached us to create assets for the launch of its new 408 car. We needed to create a “Reels-first” and impactful creative for this big activation. 

The objective was also to demonstrate the agility, even in the car industry, that we can deploy for snack content production.

What we've done

For this project, The Source selected one of its top-notch creators. With an iphone and a 360 camera, 3 days  with the car to shoot and a lot of creativity, a little bit of AI, we came up with these “wow” videos, entertaining and grabbing the attention of the viewer. This is a great example of a collaboration between a creator and The Source : working hand in hand throughout the ideation and production process to create some magic!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

Behind the scenes

If you are curious about how we shot those videos, take a look at our behind the scenes video!

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