XPENG
When we took over XPENG France's social media in August 2025, the brand asked us to reach high awareness without inflating media budgets. Over our 12-month collaboration, we turned their historical metrics around. By focusing on viral organic content and smart media spend, we delivered strong ROI and established a bold high-tech identity.
XPENG
When we took over XPENG France's social media in August 2025, the brand asked us to reach high awareness without inflating media budgets. Over our 12-month collaboration, we turned their historical metrics around. By focusing on viral organic content and smart media spend, we delivered strong ROI and established a bold high-tech identity.
The CHALLENGE
When we took over the account, XPENG needed to build awareness in a competitive Electric Vehicle market while overcoming stereotypes about Chinese car brands. The client asked for a cost-effective strategy that wouldn't rely on huge media budgets. Our goal was therefore to improve budget efficiency, boost past performance, and position XPENG as a premium tech Electric Vehicle leader.
WHAT we've DONE
We built a complete social media strategy around one simple idea: "China is Tech", built on 4 editorial pillars (Technology, Premium, Exclusivity, Human):
- Smart channel split: We focused our ad budget on key awareness and conversion channels (Instagram & Facebook), while using 100% organic content on LinkedIn and TikTok to build massive unpaid reach.
- Social-first production: We created agile photo and video assets, covering major local events to root the brand in French culture.
- Full-service community & account management: We handled complete social media operations, from strategic planning and content calendars to daily moderation and monthly performance tracking, to reassure prospective buyers, drive lead consideration, and engage the 6,000+ existing French XPENG owners.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
WHY IT WORKS
By replacing heavy, low-engagement ad campaigns with sharp, culture-driven organic formats, we proved that creative relevance trumps massive media spend.
This strategy allowed us to shift brand perception and position XPENG as a premium, pioneering, and human-led Electric Vehicle leader, driven by tech expertise and innovation. We successfully turned historical channel metrics around, drastically lowered the cost per engagement, and made XPENG France one of the brand's top-performing markets outside of China.
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