Celsius
To support its arrival on the French market, Celsius chose The Source to launch and grow its presence on TikTok. The goal? Build awareness, spark emotional connection with Gen Z, and position Celsius as the go-to brand for a cool and active lifestyle.
Celsius
To support its arrival on the French market, Celsius chose The Source to launch and grow its presence on TikTok. The goal? Build awareness, spark emotional connection with Gen Z, and position Celsius as the go-to brand for a cool and active lifestyle.
The CHALLENGE
Celsius wanted to introduce its products to a Gen Z audience in France while building strong brand association with coolness and a healthy, active lifestyle. The challenge was to create content that emotionally connects with this audience, maintaining a consistent production rhythm, and staying agile enough to ride TikTok trends while boosting visibility fast.
WHAT we've DONE
We came up with a simple and effective content strategy for TikTok, with batch production and real responsiveness to current trends and opportunities. We handled everything from coming up with concept ideas and shooting to publishing. By combining event content, partnerships, lifestyle content, and product highlights, we managed to grow the brand’s community.
The result: over 140k followers less than a year after launch, and a solid base to keep growing the brand on the platform.
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