Case studies ¬
Peugeot e-208

Peugeot e-208

Consideration
Meta
TikTok
Snapchat
Content production
Auto & Transports

After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.

2 days
shoot
5
videos
+80M
impressions
No items found.

The CHALLENGE

With the Peugeot 208 being an iconic and best-selling car in Europe in 2022, the brand wanted dynamic and innovating videos for the digital launch of its electric version to attract a younger and more sensitive to environmental concerns audience. To do so, Peugeot gave free rein to The Source, who already successfully launched its Peugeot 408 on Instagram Reels in 2023.

WHAT we've DONE

For this project, The Source shot 5 videos in 2 days to showcase the car’s USPs. The use of lightpainting, ASMR, and 6 different shooting locations highlight the vehicle's excellent autonomy, its interior, its exterior details, its sensoriality, its rethought design, and of course, its looks. A sixth video was also created entirely in 3D with the help of AI. Broadcasted on TikTok, Snapchat and Instagram Reels, the content met and exceeded the expectations, by generating more than 80 millions impressions!

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