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Case studies ¬

Ipone

Ipone

Conversion

TikTok

Meta

Content production

Home & Lifestyle

Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.

1

day shoot

4

creative axes

1

creative mix

The CHALLENGE

Ipone, a brand of maintenance products for motorcycles, needed to promote its product range (cleaning, greasing, rain spray, mechanical mats, etc.) in a unique, fresh way, in-line with TikTok codes.

Promoting a range of products with a lower funnel campaign (acquisition) can often fall into the same old creatives and IPONE understood that they needed to take their creative to the next level.

WHAT we've DONE

The Source produced a full package of videos to drive consideration and conversions. We combined several level of craft, for a perfect creative mix on TikTok: “wow” videos, product demo videos and UGC content to fit the objective.

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

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4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Highlighting work-study positions with TikTok videos!

Highlighting work-study positions with TikTok videos!

Creating one year of content with only one shoot.

Creating one year of content with only one shoot.

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.

Full Time Meals

Create an AR filter to raise awareness about child food poverty

Full Time Meals

Create an AR filter to raise awareness about child food poverty

Full Time meals reached out to The Source to build an AR filter for its “Full Time” campaign, supported by META.

Create a great acquisition campaign adapted to each platform and 7 very different markets

Create a great acquisition campaign adapted to each platform and 7 very different markets

Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.

Taking creativity to the next level by inviting the viewer to interact.

Taking creativity to the next level by inviting the viewer to interact.

Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.

La Maison du Whisky

Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.

La Maison du Whisky

Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.

In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.

Taking creativity to the next level by surprising the viewer

Taking creativity to the next level by surprising the viewer

Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.

Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!

Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!

Asus produced fresh, platform native content in collaboration with The Source and TikTok creator to promote Asus PC amongst students and hit the TOP 10 TikTok ads ranking!

Social ads content factory for Petit Bateau

Social ads content factory for Petit Bateau

All year-round content factory, The Source produces highly-performing campaign creatives from brand visuals to creating original content across platforms.

Toyota moves into the future with agile production and gaming aesthetics

Toyota moves into the future with agile production and gaming aesthetics

Toyota C-HR is recognized as a leader in the SUV category and needed to create excitement in a highly competitive market as they are launching a new model in 2024.

Dividing the CPA per 3 with creative diversity and insight driven assets

Dividing the CPA per 3 with creative diversity and insight driven assets

The Source partnered with getaround to develop a full funnel acquisition strategy on social. A joint approach with media and content working together, based on the creation of a huge amount of qualitative videos.

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