Case studies ¬
Hello bank!

Hello bank!

Conversion
Meta
Content optimization
Bank & Insurance

The Source has been partnering with HelloBank! over the past 3 years to produce their activation, product launches and always on digital content across platforms, creating brand new, highly performing mobile-first assets from only existing content (TVC, images, etc).

+48%
Click-Through Rate
+32%
Leads generated
+0.21
pts conversions vs. BAU

The Challenge

HelloBank! needed to adapt their content to digital/social platforms, but didn’t have any mobile-first native videos. They also needed to refresh their content monthly to fight against ad fatigue in a highly competitive market.

What we've done

From only 1 TV commercial, a few stills and brand elements, The Source was able to renew HelloBank!’s assets and produce fresh content all year long. Working under constraints made the teams push creativity to the next level with very little canva to start from, by producing various iterations from the same ads to avoid fatigue. We also created brand new assets from only a credit card visual using motion design and 3D animations. This brand new crafted assets over-performed and proved that a beautiful craft can start from very little elements.

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

"We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on."

Claire Jounot
Digital Media Manager

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