Mixa
The Source partnered with L'Oréal’s Mixa brand to redesign its TikTok presence through a community-management approach built on editorial clarity, embodiment, and SEO-driven content. With a dual-role Social Media Manager and support from UGC creators, the strategy focuses on natural, search-optimized content to boost organic performance and prepare for Mixa’s TikTok Shop launch.
Mixa
The Source partnered with L'Oréal’s Mixa brand to redesign its TikTok presence through a community-management approach built on editorial clarity, embodiment, and SEO-driven content. With a dual-role Social Media Manager and support from UGC creators, the strategy focuses on natural, search-optimized content to boost organic performance and prepare for Mixa’s TikTok Shop launch.
The CHALLENGE
The Source has been working with L'Oréal's Mixa brand since June 2025, with the aim of revamping its TikTok presence by better embracing the platform's codes and improving its organic performance.
The challenge: Adopting an effective organic SEO strategy to prepare for Mixa's launch on TikTok Shop.
WHAT we've DONE
We decided to launch a tailored community management strategy, with content based on three pillars: editorial, embodiment, and SEO first. Because like Google, TikTok positions itself as a search engine, so there are real SEO challenges to generate additional audience volume from search.
All this with a single dual-role Social Media Manager profile... ...who both devises the content strategy and manages its production.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
Our VISION
Above all, we sought content that was relevant to our audience, with themes drawn from search volumes, combined with the brand's highlights.
All of this was done in a more natural, less promotional way, supported by UGC creators to bring diversity, proximity, and greater engagement.
And finally, it was optimized for SEO at all levels to get maximum search results, with specific keywords, an optimized script, hashtags correlated with targeted search volumes, and even optimized file names.
Thank you so much for your support in launching our TikTok account, your unfailing follow-up, and your TikTok expertise. The show must go on!
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