Meetic - the survival guide for singles
Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.
The CHALLENGE
Meetic helps singles find love, but its role as a brand ally and positive coach is less well known, even though the brand has put in place tools to help them within its platform. So they asked Gangstères and The Source to bring this role to a wider audience.
WHAT we've DONE
To support the campaign orchestrated by Gangstères (paper survival guide, punchline generator, influencer and PR activation), The Source produced a video saga broadcasted on social networks (TikTok, Youtube, Meta) and in DOOH in 15, 20 and 30 second versions, using 3 angles (family, aunt and friends).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
The RESULT :
The digital campaign recorded 5M reaches, a 53% completion rate (vs bench 46%) and a CPV of €0.009 (vs bench €0.012).
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