Crayola

Awareness
Meta
Content optimization
Content production
Home & Lifestyle

Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.

5.8%
Lift in in-store sales
2.95M
Incremental sales
11 pts
Brand awareness

The CHALLENGE


Crayola wanted to extend their reach amongst US households and drive in-store sales. The challenge was to catch user’s attention around their product features and stand out from the crowded ad market during the Holiday season.

WHAT we've DONE


The Source shot original content for the campaign by showcasing the products in a fun and engaging way. In addition to these creative routes, The Source leveraged on Meta stories format features (polls) and came up with a very engaging creative that pushed the audience to interact, yielding impressive campaign results.

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