Displate
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
The CHALLENGE
Displate wanted to investigate cutting-edge ways to display its distinctive metal posters and determine whether short-form material using the Reels placement would have a favorable impact on return on investment.
The Displate team looked for a new and untried technique that would produce incremental benefits in order to accomplish this goal. Finally, they made the decision to try out Reels as a media placement and a potent means of telling their narrative through unique creative video.
WHAT we've DONE
To create new and interesting video content just for Reels, Displate collaborated with The Source, curating over 1000 top notch mobile-1st creators, and choosing them based on their audience reach, content style, and relevancy to Displate's target demographic.
The campaign's assets employed interesting AR effects and the final creative emphasized the several product advantages. The videos adhered to Reels' best standards, emphasizing interesting shifts from mounting to unwrapping.
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
“Meta introduced us to the Source creative agency last year, and we teamed up to create tailored Reels assets based on our materials. The Source brought knowledge about what is currently trending on Reels to the table and successfully incorporated this into assets. Cooperation during the process was seamless and included waves of feedback on initial proposals until we all reached the desired shape of the assets. The Source incorporated AR effects in assets, highlighting a unique selling point – the magnet mounting system – in an appealing and eye-catching way. It pointed out the ease of use of our system, and overall assets effectively highlighted various benefits of our products, such as the quality of the metal, array of sizes and safe wall magnet mounting.”
OUR latest CASE studies
OUR
latest
CASE STUDIES
