Sézane

Awareness
TikTok
Content production
Content optimization
Fashion

The Source produces native original content for Sézane Tiktok account since its launch by shooting smart and mutualized productions throughout the year.

>50
TikToks produced
>1M
Organic views on several content
1
Agile Shooting per month
No items found.

The CHALLENGE

Sézane needed native, platform friendly content when launching its account on Tiktok. How to produce relevant, entertaining content that stays true to their brand territory on TikTok? How to sustain the cost of production of original Tiktok content all year-long?

WHAT we've DONE

Sézane partnered with The Source to produce all creator’s content for their Tiktok account, from the launch. By taking a methodical approach to content production and taking advantage of its agility and Tiktok dedicated expertise, The Source defined a production calendar with the client.  Shooting up to 10 videos per day, we shoot fresh, native content each month to entertain and grow the audience.

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
The Source has been partnering with HelloBank! over the past 3 years to produce their activation, product launches and always on digital content across platforms, creating brand new, highly performing mobile-first assets from only existing content (TVC, images, etc).
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.
Petit Bateau
Social ads content factory for Petit Bateau
Petit Bateau
Social ads content factory for Petit Bateau
All year-round content factory, The Source produces highly-performing campaign creatives from brand visuals to creating original content across platforms.
Toyota
Toyota moves into the future with agile production and gaming aesthetics
Toyota
Toyota moves into the future with agile production and gaming aesthetics
Toyota C-HR is recognized as a leader in the SUV category and needed to create excitement in a highly competitive market as they are launching a new model in 2024.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
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