The Source produces native original content for Sézane Tiktok account since its launch by shooting smart and mutualized productions throughout the year.
Sézane needed native, platform friendly content when launching its account on Tiktok. How to produce relevant, entertaining content that stays true to their brand territory on TikTok? How to sustain the cost of production of original Tiktok content all year-long?
WHAT we've DONE
Sézane partnered with The Source to produce all creator’s content for their Tiktok account, from the launch. By taking a methodical approach to content production and taking advantage of its agility and Tiktok dedicated expertise, The Source defined a production calendar with the client. Shooting up to 10 videos per day, we shoot fresh, native content each month to entertain and grow the audience.