Toyota

Consideration
Meta
Content production
Auto & Transports

Toyota C-HR is recognized as a leader in the SUV category and needed to create excitement in a highly competitive market as they are launching a new model in 2024.

x7
Purchase intent lift with Native + BAU compared to BAU only
+59%
Ad recall compared to BAU
-47%
CPL compared with BAU

The CHALLENGE

Toyota C-HR is a top-selling SUV known for its unique and stylish design. The company is launching a new model in 2024, and they need to create excitement to sell the current model. To do this, they need to reach out to tech-savvy consumers in a competitive market where many SUVs offer similar features.

WHAT we've DONE


We chose to showcase the car in radically different and unconventional gaming-inspired environments, using agile iPhone production and cutting-edge post-production technologies to push the boundaries of Reels language (camera moves  and editing) and reflect the spirit of both the audience and the car.

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

BEHIND the SCENES

Smartphones, drones, 3D, AI, musical creation, .... If you are curious about how we shot those videos, take a look at our behind the scenes video!

"Using Native Reels content across our full funnel activation has increased our impact on ad recall, purchase intent and top of mind awareness while decreasing our cost per lead by 47%. This campaign has changed the way we approach our content creation and our media planning.”

Angelique Rodrigues
CMO @TOYOTA FRANCE

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