Case studies ¬
Petit Bateau

Petit Bateau

Full funnel
Meta
Content optimization
Content production
Fashion

All year-round content factory, The Source produces highly-performing campaign creatives from brand visuals to creating original content across platforms.

300+
assets produced
3
years collaboration
6
markets & languages

The CHALLENGE

Like many Fashion retailers, Petit Bateau needs quite a lot of assets to fulfill its campaign requirements throughout the funnel. Not only is there a significant volume but also a need to renew these assets on a regular basis to avoid ad fatigue and keep the ROAS to a good level. 

WHAT we've DONE

The Source produces creative assets all year-round to feed the entire advertising funnel.

Producing content from scratch, adapting assets from brand campaigns and iterating month after month to maximize ROAS. Adapting TVCs to social media, producing original and native mobile content fit to each platform or upcycling existing assets for always-on campaigns, The Source provides different angles of expertise to produce the best performing content for Petit Bateau.

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