CREATIVE
performance
WITH
SOUL

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CREATIVE
performance
WITH
SOUL

CREATIVE
performance
WITH SOUL

CREATIVE performance WITH    SOUL

CREATIVE performance WITH    SOUL

CREATIVE performance WITH    SOUL

70%. This is how much creativity accounts on the performance of your ads. Taking care of these 70% is our job. And our passion.

We developed a unique methodology to produce faster, better, stronger, and cater to all your ads and content needs, with a social 1st mindset. From original production to revamped content, organic content to full-funnel ad campaigns.

We collaborate with a broad spectrum of clients, be it top of mind global firms or edge-cutting start-ups, while also being a major official creative partner of all social platforms : Meta, TikTok, Pinterest, Google, Snap.

And we do it at scale, with 30 000 videos produced last year.
Because one day you might need one great idea, and the next a thousand videos.
And we do it with soul.

OUR clients TESTIMONIES

OUR
clients
TESTIMONIES

Aline Bonnet
Marketing Director
@Netflix
The Source is a trustworthy partner to push boundaries of creativity and innovation on our social media presence. Their agility in both getting ideas and producing them quickly is a big « + » especially for our TikTok account!
Renata De Carvalho Costa
Global Brand Marketing Manager
@WhatsApp
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
Caroline Lemercier
Head of Brand Design
@Meetic
Collaborating with The Source feels like unlocking an extended wing of our own creative team. They inspire us with the latest trends, support us to produce our extensive internal video bank, and adeptly tailor our assets for diverse European markets and platforms. Their knowledge of social platforms enriches our strategies, and the sense of partnership we feel is genuine. We're stronger together. A true testament to collaborative success !
Amelie Machado
Leader social media & influence
@Kiabi
No subject is boring when The Source's creativity is at work! The agency has met the brand's challenges by being smart and creative. Our back-to-school campaign made an impression both externally and internally.
Thomas Devynck
Global Head of Brand & Content
@Getaround
The Source's flexible and cost-effective approach proved particularly suited to our needs to produce social media assets with a strong focus on user education and acquisition: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive, slashing our cost per acquisition by a third on average and pinpointing key creative drivers. Collaborating with the Source has been really smooth and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
Beryl Fleur
Strategic Marketing Director
@Carrefour
We have always been very satisfied working with The Source on our digital projects. They were able both to input creativity and deliver with a lot of agility our assets even on very different topics and objectives.
Laurence Delmotte
Marketing Communications Officer
@Cofidis
Cofidis and The Source share the same values of professionalism, support, and attentiveness. The expertise of our contacts enables the production of high-quality content that meets our expectations in terms of performance and innovation.
Claire Jounot
Digital Media Manager
@HelloBank!
We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on.
Rarès VIDICAN
Digital Marketing
@MACIF
Partnering with The Source has been a game-changer for our performance media campaigns. Their uncanny ability to craft efficient and impactful creatives, even under tight constraints, is unparalleled. They strike the perfect balance between creativity and effectiveness. Highly recommended!

what WE do ?

WHAT
we
DO

CREATIVE STRATEGY

We design creative strategies and craft groundbreaking ideas, all this within the realm of your media objectives. Our “platform-first” approach backed by the solid network expertise of our creative strategists offers you the best of both worlds.

CONTENT PRODUCTION

We produce at the speed of feed. Hand us your brand, and we will make your dreams come true, in any form. From creators to big productions, through UGC, motion-design and music production, we got you covered. We’re even leaning into AI, we tend to be nerds.

CREATIVE STRATEGY

We design creative strategies and craft groundbreaking ideas, all this within the realm of your media objectives. Our “platform-first” approach backed by the solid network expertise of our creative strategists offers you the best of both worlds.

CONTENT OPTIMIZATION

We bring the best out of your pre-existing content. Our knowledge of each platform and placement, paired with an acute “media thinking” mindset allows our team to revamp your creatives. We will make you feel brand new and relevant on any screen you may think of.

CONTENT LOCALIZATION

Sometimes, we love big numbers. A 1000 deliverables? Not afraid. We have developed a specific workflow to optimize every step of content localization, reaching the lowest costs on the market.

OUR latest CASE studies

OUR
latest
CASE STUDIES

our CREATIVE partners

our
creative

partners

Bertrand Cocallemen
Global VP – Studio Creative Direction
@Teads
"They don’t only optimize, they create totally new thumb-stopping mobile ads from existing assets."
Mandy Rosenthal
Partnerships Managers Programs
@Pinterest
"The Source understands what makes Pinterest so different and reflects it on their creative in a very native way."
Will Scougal
Global Director Creative Strategy
@Snap
"The Source and their network of talented creators truly understand the craft of creating beautiful and effective mobile video. We’re delighted that they have joined our preferred partner ecosystem and excited about the work we’ll be doing."
Idan Waysman
Google Apps Tech Partner Lead
@Google
"The Source brings a unique value proposition on the creative market. They can drive high performing assets for our App Developers."
Karen Chui
Creative Platform Partner Manager
@Facebook
"All of their creators have very unique style. Their new way of storytelling is a breath of fresh air to the overcrowded world of marketing."
Hannah Louise Smith
Partnership Manager Emea
@TikTok
"The Source live and breath quality content. Whether optimising existing creative assets or developing brand new mobile-first content, I can’t wait for our new partner to inspire more TikTok advertisers and unlock the creativity they need to succeed on our platform."
Hannah Louise Smith
Hannah Louise Smith
"The Source live and breath quality content. Whether optimising existing creative assets or developing brand new mobile-first content, I can’t wait for our new partner to inspire more TikTok advertisers and unlock the creativity they need to succeed on our platform."
Karen Chui
Karen Chui
"All of their creators have very unique style. Their new way of storytelling is a breath of fresh air to the overcrowded world of marketing."
Idan Waysman
Idan Waysman
"The Source brings a unique value proposition on the creative market. They can drive high performing assets for our App Developers."
Will Scougal
Will Scougal
"The Source and their network of talented creators truly understand the craft of creating beautiful and effective mobile video. We’re delighted that they have joined our preferred partner ecosystem and excited about the work we’ll be doing."
Mandy Rosenthal
Mandy Rosenthal
"The Source understands what makes Pinterest so different and reflects it on their creative in a very native way."
Bertrand Cocallemen
Bertrand Cocallemen
"They don’t only optimize, they create totally new thumb-stopping mobile ads from existing assets."

OUR latest NEWS

OUR
latests
NEWS

FAQ faq FAQ faq

FAQ

How much will this cost me?
How long will you take to create my videos?
Do you only work with French clients?
Do you produce organic content or only ads?
What if my content needs to be adapted to several markets?