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Hot stuff

Charlotte, our Associate Director, is a member of the first TikTok Ad Awards’ jury

Not only do we produce thousands of TikTok ads, now we will also judge them!

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The Source is very proud that its very own Associate Director, Charlotte Bordas, has been selected to be amongst the judges of the first TikTok ad awards.

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What an honor to see Charlotte as one of the 9 first members of what we hope to become an annual major event in the industry.

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We cannot wait to discover the winners!

August Highlights

This month at The Source, we've decided to extend the summer a little by taking a look back at what we did in August.

July Highlights

In July at The Source, even though some of us were enjoying their holidays, we've been busy!

May Highlights

Despite all the bank holidays, we were very busy in May, but let's let Charlotte tell you everything about it!

June Highlights

This month, Greg, our Head of Video, tells you all about what we did at The Source in June.

April Highlights

We thought it would be cool to show you what goes on behind the scenes at The Source, so here's a quick recap!

TheFork chooses The Source to create its annual content library

The Source has been chosen by TheFork to create its year-round, Europe-wide content library.

adidas has chosen The Source to promote its new campaign on TikTok!

In the run-up to Paris 2024, adidas has chosen The Source to make its new campaign resonate on TikTok.

The Source expands into Spain and appoints Sarah Preciado as head of its Barcelona office

The Source, the creative social-first content production agency, is continuing its international expansion: already esta

The Source is the “Best Brand Content Agency” of the year!

During the 44th ceremony of the Agencies of the Year (“Les agences de l’année”), The Source was awarded « Best brand con

4 of France's top 10 TikTok accounts work with The Source.

The first ranking of French brands on TikTok is out, and if you take a look at it, you will see 4 of our clients in it!

The Source expands its team with 8 hires!

We are excited to announce that we have hired eight new team members in 2023's last quarter.

TikTok and e-Enfance launch a cyberbullying awareness campaign with The Source

The Source is very proud to have created, with TikTok and e-Enfance, an awareness campaign about cyberbullying

Macif chose The Source for the ad creation of all its digital acquisition

The Source has been selected by Macif to create ads for its digital performance acquisition.

The Source is amongst the Best Workplaces for Women!

The Source is proud to be amongst the Best Workplaces for Women in 2023!

The Source is a Great Place to Work 2023!

The Source is now part of the top 20 best workplaces 2023 for its first entry!

YOP has chosen The Source & Gangstères for its digital strategy

To conquer the heart of the 15-25 years olds, YOP has chosen The Source & Gangstères for its digital strategy

New offices in the heart of Paris for The Source!

The Source has just acquired and renovated 500 square meters of offices on Boulevard Magenta in Paris.

Meetic Europe trusts The Source

Meetic Europe trusts The Source for the production of all its lower funnel content, for all of its brands and all Europe

PlayStation France chose The Source for its social media strategy

Following an agency competition, The Source is proud to have been selected by Sony Interactive Entertainment France.

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Highlighting work-study positions with TikTok videos!

Highlighting work-study positions with TikTok videos!

Creating one year of content with only one shoot.

Creating one year of content with only one shoot.

Creating a Back to School campaign tailored to 12 different countries!

Creating a Back to School campaign tailored to 12 different countries!

A 2 year collaborator, Kiabi called on The Source for its major highlight of the year: the back-to-school season.

Highlighting work-study positions with TikTok videos!

Highlighting work-study positions with TikTok videos!

To highlight the numerous work-study positions available at Carrefour, The Source produced several TikTok videos. All with an agile production, with some content shot on our premises and embodied by the Carrefour team itself!

TikTok x e-Enfance / 3018

Producing a series of videos with creators to tackle cyberbullying on social platforms.

TikTok x e-Enfance / 3018

Producing a series of videos with creators to tackle cyberbullying on social platforms.

Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.

Hyperspeed production for the ultimate luxury car

Hyperspeed production for the ultimate luxury car

Porsche wanted to push their electric vehicle range while not losing their high-end status of being one of the ultimate luxury cars. The Source shot 2 videos in less than 5h during Meta’s House of Reels event and helped position the car as a luxury accessory, thanks to famous power couple creators.

Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.

Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.

Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.

Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.

Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.

In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.

Fine tune your creatives to your sub-target audiences to propel campaign performance

Fine tune your creatives to your sub-target audiences to propel campaign performance

Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.

Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.

Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.

After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.

Creating Avene's first hashtag challenge on TikTok!

Creating Avene's first hashtag challenge on TikTok!

The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.

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