Hot stuff

Charlotte, our Associate Director, is a member of the first TikTok Ad Awards’ jury 

Not only do we produce thousands of TikTok ads, now we will also judge them! 

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The Source is very proud that its very own Associate Director, Charlotte Bordas, has been selected to be amongst the judges of the first TikTok ad awards.

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What an honor to see Charlotte as one of the 9 first members of what we hope to become an annual major event in the industry. 

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We cannot wait to discover the winners! 

OUR LATESTS NEWS

NEWS

September highlights

This month, Matthieu, a Senior Motion Designer at The Source, takes you behind the scenes of our back-to-work season.

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NEWS

TikTok France selects The Source as its new social media agency

Following a competitive pitch, TikTok France has chosen The Source to manage its social media presence in France.

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NEWS

Canva France debuts on TikTok with The Source

The Source, selected without a competitive bidding process, is now orchestrating Canva's launch on TikTok in France.

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NEWS

August highlights

In this new monthly recap, Lucie, Content Producer, takes the stage on video to walk you through our summer highlights.

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NEWS

July Highlights

Between two summer holidays, we’re taking a moment to share what happened behind the scenes during our month of July!

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NEWS

June Highlights

This month, Charline, Creative Strategist, is taking you behind the scenes!

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NEWS

Our TOPs are back

Check them out on Youtube!

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NEWS

May Highlights

Despite all the public holidays, our teams were very busy in May!

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NEWS

The Source scoops up a lineup of new accounts!

We are wrapping up a highly successful first half of the year by announcing 5 major new and renewed accounts!

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NEWS

April Highlights

April was a busy month, and we are excited to share our latest news with you !

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NEWS

March Highlights

March has been a busy month for The Source, and this time we’re letting Maxime tell you all about it!

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NEWS

The Source ran two of the best social media campaigns of 2025!

Selected by J'ai un pote dans la com and Metricool out of 500 shortlisted international campaigns!

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NEWS

Our 2025 Influence recap

More than 90 millions impressions for the influencer campaigns we ran in 2025!

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NEWS

The Source is one of the 400 fastest-growing companies in France!

For the third consecutive year, The Source has been ranked in the Champions of Growth list!

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NEWS

February highlights

We still have lots of news to share with you in February, and Eva will fill you in on everything!

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NEWS

January Highlights

This month, it's Aurélia, Creative Team Lead, who takes us behind the scenes of January.

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NEWS

Yearly Highlights - 2025 Edition

Welcome to 2026! To mark the occasion, we decided to revisit our traditional highlights: welcome to our recap of 2025!

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NEWS

The Source wins INfluencia award for Social Media Agency of the Year!

After the Cas d'Or, it's now INfluencia's turn to name us Social Media Agency of the Year 2025!

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NEWS

November highlights

Before heading into the final stretch of 2025, we wanted to share a quick recap of our month of November!

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NEWS

XPENG chooses The Source to manage all of its social media accounts in France

Following several successful collaborations, XPENG has chosen The Source to manage its social media strategy in France

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NEWS

The Source wins Social Media Agency of the Year award!

The Source wins Social Media Agency of the Year at the Cas d'OR Social Media 2025 awards!

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NEWS

October Highlights

October was packed with energy at The Source, from bold campaigns to inspiring collaborations and plenty of agency life.

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NEWS

The Source won 3 awards at the Video "Cas d'Or" ceremony

The Source won 3 awards at the 2025 Video "Cas d'Or" , including the Grand Prix for ManoMano!

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NEWS

The Source wins the trust of four new advertisers for their social media strategies

The Source continues its growth momentum with four new projects won through competitive bidding.

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NEWS

September Highlights

Back-to-school season was very busy, and Michael will tell you all about it!

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NEWS

OpenClassrooms and The Source are shaking up the education sector on TikTok

The online school is betting on a strong presence on TikTok and has called on The Source.

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NEWS

August highlights

Social media strategy galore, millions of views on our content in August, and new people joining the team

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NEWS

ManoMano reinvents its European paid social content strategy with The Source

To assert its brand ambition, ManoMano chose The Source to overhaul its European paid social content strategy.

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NEWS

La Poste Mobile entrusts The Source with the launch of its TikTok account

La Poste Mobile has announced its collaboration with The Source for the launch and management of its TikTok account.

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NEWS

July highlights

Guillaume, Social Media Manager at The Source, takes us back to July's highlights!

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NEWS

Welcome to our place!

Take a less than 2-minute tour inside The Source’s offices!

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NEWS

June highlights

Even in June, no slowing down at The Source! And it’s Lucas who’s taking you behind the scenes.

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NEWS

The Source launches 3 dedicated teams for TikTok

The Source launches three dedicated TikTok teams to boost brand support while staying independent.

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NEWS

The Source creates the social media campaign for the Peugeot e-208

After launching the Peugeot 408 on Instagram Reels in 2023, Peugeot renewed its trust in The Source.

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NEWS

THE SOURCE BECOMES THE OFFICIAL CREATIVE PARTNER OF PINTEREST

The Source teams up with Pinterest to create effective, creative content for brands and agencies.

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NEWS

The Source becomes TikTok’s official creative partner in France

The Source is now TikTok’s official creative partner in France.

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NEWS

Back Market partners with The Source.

Back Market chooses The Source to create content for its acquisition campaign in five countries and on major platforms.

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NEWS

The Source, among the 5 start-ups chosen by TF1 to drive innovation

The Source joins TF1’s Media Lab as one of five start-ups selected to drive innovation in data, AI, and ad tech.

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NEWS

The Source is badged 'Creative Facebook & Instagram Marketing Partner'.

The Source becomes the first French start-up to be badged 'Creative Facebook & Instagram Marketing Partner'.

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NEWS

May highlights

Despite the long weekends, May was a productive month at The Source, and we'll let Sarah tell you all about it!

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NEWS

April highlights

April went by fast at The Source, but let's rewind it for a minute!

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NEWS

March highlights

Let's end Q3 on a high note with a 1min30 recap!

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NEWS

The Source is in the Financial Times FT 1000 ranking!

The Source is part of the FT 1000, the Financial Times and Statista's ranking of Europe's fastest-growing companies

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NEWS

The Source shines at the Meta Marketing Summit

During the Meta Marketing Summit at the Grand Rex, 3 of our projects were highlighted on the giant screen!

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NEWS

Netflix's tiktok account takes 1st place in Story's TikTok Charts!

Story has placed Netflix's TikTok account in 1st position in its TikTok Charts ranking!

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NEWS

February highlights

Less than 2 minutes to sum up everything we did in January and February!

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NEWS

Netflix France entrusts The Source with the management of its social networks

After 3 years of collaboration, Netflix France have entrusted The Source with the management of their social networks

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NEWS

The Source is the Social Media Agency of the year!

2025 gets off to a strong start, with a new award for The Source, and not the least.

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NEWS

December highlights

2025 is off to a flying start, but there's still time to celebrate all our highlights from December 2024!

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NEWS

4 awards for The Source at the Social Media Cas d'Or ceremony!

The Source won 4 awards during the Social Media ceremony of the Cas D'Or !

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NEWS

November Highlights

This month, Hugues, Creative Strategist at The Source, takes us back to November !

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NEWS

The Source won "Best Reels" award at the Cas d'Or!

Our project for the launch of the Peugeot 408 won the "Best Reels" award!

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NEWS

October highlights

This time, it's Eleonore's turn to recap everything that happened at The Source in October!

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NEWS

September Highlights

September was a busy month at The Source, and this time we let Farès tell you all about it!

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NEWS

The Source launches AdBridge, a new agency dedicated to paid acquisition.

The Source announces the launch of AdBridge, a new agency dedicated to paid acquisition.

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NEWS

The Source is one of the Best Workplaces for Women 2024!

For the 2nd year running, The Source has been named one of the Best Workplaces for Women!

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NEWS

Netflix "Sex Education Hotline" won Gold at the Grand Prix Stratégies Brand Content

The Sex Education Hotline, launched by Netflix won Gold in the "Integrated Campaigns" categories

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NEWS

The Source wins the trust of 4 new clients

In Q3 2024, The Source was proud to win the trust of four new advertisers.

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NEWS

August Highlights

This month at The Source, we've decided to extend the summer a little by taking a look back at what we did in August.

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NEWS

July Highlights

In July at The Source, even though some of us were enjoying their holidays, we've been busy!

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NEWS

May Highlights

Despite all the bank holidays, we were very busy in May, but let's let Charlotte tell you everything about it!

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NEWS

June Highlights

This month, Greg, our Head of Video, tells you all about what we did at The Source in June.

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NEWS

April Highlights

We thought it would be cool to show you what goes on behind the scenes at The Source, so here's a quick recap!

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NEWS

TheFork chooses The Source to create its annual content library

The Source has been chosen by TheFork to create its year-round, Europe-wide content library.

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NEWS

adidas has chosen The Source to promote its new campaign on TikTok!

In the run-up to Paris 2024, adidas has chosen The Source to make its new campaign resonate on TikTok.

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NEWS

The Source expands into Spain and appoints Sarah Preciado as head of its Barcelona office

The Source, the creative social-first content production agency, is continuing its international expansion: already esta

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NEWS

The Source is the “Best Brand Content Agency” of the year!

During the 44th ceremony of the Agencies of the Year (“Les agences de l’année”), The Source was awarded « Best brand con

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NEWS

4 of France's top 10 TikTok accounts work with The Source.

The first ranking of French brands on TikTok is out, and if you take a look at it, you will see 4 of our clients in it!

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NEWS

The Source expands its team with 8 hires! 

We are excited to announce that we have hired eight new team members in 2023's last quarter.

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NEWS

TikTok and e-Enfance launch a cyberbullying awareness campaign with The Source

The Source is very proud to have created, with TikTok and e-Enfance, an awareness campaign about cyberbullying

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NEWS

Macif chose The Source for the ad creation of all its digital acquisition

The Source has been selected by Macif to create ads for its digital performance acquisition. 

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NEWS

The Source is amongst the Best Workplaces for Women!

The Source is proud to be amongst the Best Workplaces for Women in 2023!

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NEWS

The Source is a Great Place to Work 2023!

The Source is now part of the top 20 best workplaces 2023 for its first entry!

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NEWS

YOP has chosen The Source & Gangstères for its digital strategy

To conquer the heart of the 15-25 years olds, YOP has chosen The Source & Gangstères for its digital strategy

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NEWS

New offices in the heart of Paris for The Source!

The Source has just acquired and renovated 500 square meters of offices on Boulevard Magenta in Paris.

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NEWS

Meetic Europe trusts The Source

Meetic Europe trusts The Source for the production of all its lower funnel content, for all of its brands and all Europe

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NEWS

PlayStation France chose The Source for its social media strategy

Following an agency competition, The Source is proud to have been selected by Sony Interactive Entertainment France.

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OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
PlayStation
How we turned PlayStation France into a true content creator on Instagram
PlayStation
How we turned PlayStation France into a true content creator on Instagram
Yop
Encouraging teenagers to take on everyday challenges in shōnen style.
Yop
Encouraging teenagers to take on everyday challenges in shōnen style.
PMU
Revealing the authentic human touch of local PMU bars across France to modernize the brand image and attract a younger audience.
PMU
Revealing the authentic human touch of local PMU bars across France to modernize the brand image and attract a younger audience.
To reconnect PMU with a younger generation, we built an agile, field-first video strategy that captures real local stories across France. By traveling to PMU bars and racetracks, we shot and produced 9 ready-to-use social video assets per month that celebrate authentic local culture and human connection.
XPENG
How we quadrupled organic reach and maximized budget efficiency by shifting XPENG's image in just one year.
XPENG
How we quadrupled organic reach and maximized budget efficiency by shifting XPENG's image in just one year.
When we took over XPENG France's social media in August 2025, the brand asked us to reach high awareness without inflating media budgets. Over our 12-month collaboration, we turned their historical metrics around. By focusing on viral organic content and smart media spend, we delivered strong ROI and established a bold high-tech identity.
Back Market - Downgrade Now
How Back Market turned refurbished tech into a trendy lifestyle choice by giving creators full creative freedom.
Back Market - Downgrade Now
How Back Market turned refurbished tech into a trendy lifestyle choice by giving creators full creative freedom.
To position Back Market as a smart alternative to fast tech culture, we gave four lifestyle creators total creative freedom. The resulting authentic content, paired with targeted paid media, successfully scaled the brand’s worldwide visibility.
Audible - Dear Ex-Friend
How Audible used social media as a mirror of society to turn a thriller launch into a collective reflection.
Audible - Dear Ex-Friend
How Audible used social media as a mirror of society to turn a thriller launch into a collective reflection.
We designed a native social media strategy that goes beyond simple product promotion. By connecting the psychological plot of Dear Ex-Friend to real-world social topics, we turned the thriller into a massive collective debate.
Audible - Dear Ex-Friend - Influence
How Audible broke traditional literary launch codes by using lifestyle creators to reach a brand-new target audience.
Audible - Dear Ex-Friend - Influence
How Audible broke traditional literary launch codes by using lifestyle creators to reach a brand-new target audience.
To launch Dear Ex-Friend, we deployed a sharp, multi-angle influencer strategy. By selecting specific creators to live the audiobook experience from home, we successfully brought an invisible, audio-only product into visual social feeds.
Back Market
Scaling Back Market acquisition by turning creative diversity into a performance engine.
Back Market
Scaling Back Market acquisition by turning creative diversity into a performance engine.
To support Back Market’s growth, we deployed a large-scale creative diversification strategy to overcome the limitations of traditional catalog-based approaches.
Matmut
What if the best TikTok creators were seniors? Matmut’s winning bet!
Matmut
What if the best TikTok creators were seniors? Matmut’s winning bet!
To reach a younger audience, Matmut decided to break with convention by entrusting its TikTok account to our agency, with a unique concept: conveying safety messages through the eyes of older people. Thanks to a humorous, authentic and offbeat tone, the brand has succeeded in making insurance more accessible whilst blending naturally into TikTok culture.
Mixa
Revamping Mixa’s TikTok Presence with an SEO-First Strategy
Mixa
Revamping Mixa’s TikTok Presence with an SEO-First Strategy
The Source partnered with L'Oréal’s Mixa brand to redesign its TikTok presence through a community-management approach built on editorial clarity, embodiment, and SEO-driven content. With a dual-role Social Media Manager and support from UGC creators, the strategy focuses on natural, search-optimized content to boost organic performance and prepare for Mixa’s TikTok Shop launch.
ManoMano
Reinventing the paid social content strategy of Europe's largest DIY marketplace.
ManoMano
Reinventing the paid social content strategy of Europe's largest DIY marketplace.
To assert its brand ambition, ManoMano, Europe's largest DIY marketplace, chose The Source to help it revamp its European paid social content strategy. The goal: to create a sustainable, adaptable, and impactful video content base capable of effectively reaching DIY enthusiasts and construction professionals in France and Germany.
Celsius
Launching Celsius on TikTok to inspire Gen Z with cool, active, feel-good energy.
Celsius
Launching Celsius on TikTok to inspire Gen Z with cool, active, feel-good energy.
To support its arrival on the French market, Celsius chose The Source to launch and grow its presence on TikTok. The goal? Build awareness, spark emotional connection with Gen Z, and position Celsius as the go-to brand for a cool and active lifestyle.
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