PlayStation
As PlayStation wanted to differentiate itself on Instagram, we went from animating the brand's social networks to fully creating a presence that is an integral part of the gaming community. And the fans have proved us right: over 50 million impressions over the year, and an incredible engagement rate of 8.2%
PlayStation
As PlayStation wanted to differentiate itself on Instagram, we went from animating the brand's social networks to fully creating a presence that is an integral part of the gaming community. And the fans have proved us right: over 50 million impressions over the year, and an incredible engagement rate of 8.2%
The CHALLENGE
While most gaming companies only post video game trailers, PlayStation wanted to create a different, more native account, closer to what a creator would publish, and which will truly resonate with the gaming community.
WHAT we've DONE
We decided to create original content, very much rooted in gaming culture. Our motto? Take risks and surprise our audience to win the hearts of our community.
We've gone through all the crafts to maximize performance, and with maximum elasticity on the type of content created: handmade, shitpost, content creator, motion design, shooting,...
In the space of a year, we were able to publish around a hundred different pieces of content, perfectly integrating ourselves into our audience's content and proving to them that we share the same culture as they do.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
The results
In 2024, over 100 pieces of original content were posted.
The reach has been multiplied by 5, with peaks of several million views, totaling 50M impressions over the year, and an exceptional engagement rate of 8.2%.
All without any media buy and with a community of 600k subscribers.
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