Case studies ¬
Netflix Hotline Sex Education

Netflix Hotline Sex Education

Consideration
Meta
TikTok
Multi-platform
Content production
Media & Entertainment

In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French adolescents to freely ask questions about sexuality, providing them the opportunity to receive expert answers from a qualified sex therapist.

111M
video views
930k
engagement
96 posts
owned and influence

The CHALLENGE

Develop a TikTok-first social strategy that democratizes sexual education in a light-hearted way, leveraging a diverse crew of content creators, and produce all assets in a short time-frame.

WHAT we've DONE

Phase 1 : The Source traveled to three cities in France with five influencers to conduct street interviews with adolescents, offering them the opportunity to ask their questions. We produced key videos for Netflix and a variation for each influencer’s TikTok account. Fans were invited to ask their questions in the comments.

Phase 2 : A few days after the key videos went live, The Source produced a series of content with a sex therapist, answering their questions on TikTok, Instagram,  Youtube and X (Twitter).

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