Asus

Awareness
TikTok
Content production
Tech

Asus produced fresh, platform native content in collaboration with The Source and TikTok creator to promote Asus PC amongst students and hit the TOP 10 TikTok ads ranking!

2
weeks of production
Top 10
TikTok ads
+20k
likes on top ad

The CHALLENGE


Asus wanted to target the gen Z on TikTok and promote the Asus PC in an efficient way. The challenge here was to produce content that picked up the audience’ attention to stay top of mind and get conversions.

WHAT we've DONE


Along with one of their native in-house TikTok creators, The Source team proposed simple but very effective concepts embarrassing the codes of the platform, with a touch of humor and entertainment.

The result was striking: the ad made it to TikTok’s top 10 ads! 

Using a green screen to fit the codes of a platform, with a very relatable scenario for all students (and even older audiences), many got hooked on the video.

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