Back Market
To support Back Market’s growth, we deployed a large-scale creative diversification strategy to overcome the limitations of traditional catalog-based approaches.
Back Market
To support Back Market’s growth, we deployed a large-scale creative diversification strategy to overcome the limitations of traditional catalog-based approaches.
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The CHALLENGE
Back Market was facing a performance ceiling due to its heavy reliance on catalogue creatives (dynamic ads), particularly in mature markets such as France.
These formats limited the algorithms’ ability to identify new audiences and generate incremental growth, especially in markets where the refurbished goods sector remains relatively undeveloped (US, UK).
The challenge was twofold: accelerate customer acquisition while building trust and educating consumers about refurbished goods.
WHAT we've DONE
We designed and implemented a creative diversification strategy based on three pillars:
- A trigger-based approach to precisely target audiences
- Modular production designed for performance and continuous creative iteration
- A wide range of formats and creative approaches (UGC, motion design, VFX, static images, etc.)
Resulting in a total of 100 creative ideas explored, 600 multi-format and multi-platform assets produced, and a +20% improvement in CPA.
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
“We are very satisfied with this collaboration, which allowed us to build tangible bridges between media strategy and creative strategy. It represents a real evolution in the way we approach digital advertising.”
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