Avene

Awareness
TikTok
Content production
Beauty

The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.

3.7 B
views for the HTC
400 M
for #cleananceTaPeau
4
countries
No items found.

The challenge

Avène’s objective was to present the Cleanance range from Avène in a fun and playful way by creating a hashtag challenge that spoke to the targeted Gen Z and used the codes of the platform. The hashtag challenge was broadcasted in France, Spain, Italy and Germany.

What we've done

The Source, a real TikTok one stop-shop, came up with the creative concept and the hashtags. We selected the influencers in each country and even produced an original soundtrack with custom lyrics quoting the brand and product in a lively, entertaining way. We also produce the hashtag promoting assets for each campaign placement, explaining the challenge to the viewers.

The results went beyond the anticipated figures of tikTok, yielding over 3 billion views in total.

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
Sézane
Entertain and grow your audience with fresh, native content each month.
Sézane
Entertain and grow your audience with fresh, native content each month.
The Source produces native original content for Sézane Tiktok account since its launch by shooting smart and mutualized productions throughout the year.
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.
My Jolie Candle
My Jolie Candle example proves that you don’t need videos to produce top performing social ads.
My Jolie Candle
My Jolie Candle example proves that you don’t need videos to produce top performing social ads.
The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French teenagers to ask questions about sexuality freely, providing them the opportunity to receive expert answers from a qualified sex therapist.
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
The Source partnered with getaround to develop a full funnel acquisition strategy on social. A joint approach with media and content working together, based on the creation of a huge amount of qualitative videos.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
The Source has been partnering with HelloBank! over the past 3 years to produce their activation, product launches and always on digital content across platforms, creating brand new, highly performing mobile-first assets from only existing content (TVC, images, etc).
McDonald's
Taking creativity to the next level by surprising the viewer
McDonald's
Taking creativity to the next level by surprising the viewer
Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.
all our case studies
Paris - New York - Barcelona
servicesour soulcase studiesnewscontactprivacy policy
agence TikTokagence Socialads agencesocial video