Liebig
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
Liebig
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
The challenge
Liebig did a major rebranding and launched a brand new, more natural, line of recipes. This significant brand re-creation needed strong creatives to deliver the right impact and win the heart of consumers through a major media orchestration across digital and TV.
What we've done
The Source produced a suite of 100 assets (videos and statics), fit to each targeting and placement.
First with the split between buyers and non buyers, with a different CTA. Then splitting each category in 4 sub-targets that are “local produce lovers”, “moms”, “bio lovers” and “seniors”, each of them having their very own creative iteration.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
The Results
The full suite of digital assets created by The Source over-performed and surpassed all benchmark predictions. Moreover, the digital highly influenced the performance of brand items.
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