Case studies ¬
Birkenstock

Birkenstock

Conversion
Meta
Content optimization
Content production
Fashion

Shooting smart and mutualizing content production is the way to go to get more content at once. This is what The Source did for Birkenstock’s conversion campaign on Meta.

4
master videos from static
16
adaptations
1
photoshoot

The CHALLENGE

Birkenstock worked with The Source to set up a photoshoot for their new product line with the objective to drive conversions to their eshop throughout the entire fall season. The creatives needed to fit a large audience (male and female 25-45) and the hook of the message was FOMO for fashion forward people.

WHAT we've DONE

From just a photoshoot, we took a video-first approach and produced 4 master collage effect videos and 16 adaptations (statics and videos), mixing stylist videos and model stills. This is a good example illustrating that we can shoot “smart” by mutualizing and anticipating statics to be used in video cuts and get more creatives in just 1 shoot.

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