As official suppliers of the Tour de France in the 'hotels and tourist accommodations' category, ibis Styles and ibis budget wanted to strengthen the visibility of their partnership with the race on social media. That’s why they turned to The Source, aiming to create a social media campaign that was both impactful and agile, able to capture the audience’s attention before, during, and after the event. To achieve this, the focus was put on producing authentic and engaging content designed to adapt to the Tour de France’s dynamic flow.

The Source managed the entire project, designing a wide range of content tailored to the universe of the Tour de France. The team ensured fast production and near real-time delivery, while partnering with influencers to reach a broad and engaged audience. The goal: to make ibis Styles and ibis budget visible, relatable, and close to the public at every stage of the race.

An end-to-end campaign led by The Source from concept ideation to post-production, including content creator sourcing, pre-event planning, and of course, on-site shoots.

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