ManoMano
To assert its brand ambition, ManoMano, Europe's largest DIY marketplace, chose The Source to help it revamp its European paid social content strategy. The goal: to create a sustainable, adaptable, and impactful video content base capable of effectively reaching DIY enthusiasts and construction professionals in France and Germany.
ManoMano
To assert its brand ambition, ManoMano, Europe's largest DIY marketplace, chose The Source to help it revamp its European paid social content strategy. The goal: to create a sustainable, adaptable, and impactful video content base capable of effectively reaching DIY enthusiasts and construction professionals in France and Germany.
The CHALLENGE
ManoMano decided to make a strong comeback on social media and needed a large amount of actionable content to reach its targets where they are on social media, alongside its existing media activations.
And this meant, for us, creating highly effective Meta & YouTube campaigns aimed at enthusiasts and professionals in both France and Germany.
WHAT we've DONE
We decided to apply our creative diversification strategy: producing content using different creative approaches to feed the algorithms, combat ad fatigue, and work on the variety of brand messages.
Designed from the outset as a truly modular, localizable, and sustainable content base, the project began with a co-creation phase between the brand and the agency, combining consumer insights and product benefits.
In two weeks, we came up with 85 hook ideas, along with their product benefits and CTAs. All were designed in batches, fed by AI, enriched with references, and co-constructed with the client.
The shoot took place in “production line” mode: two days, four actors, and a single, modular location. The execution went smoothly, made possible by meticulous preparation.
The result? 50 videos produced in just 2 days of filming, deployed on the French and German markets.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
"The Source immediately identified our key challenges and needs, and designed a masterful strategy that was both simple and incredibly effective. Their approach to “embedded content” (Hook + Body + CTA) gives us valuable agility. It allows us to continuously adapt our campaign creatives so that they resonate best with our audience and current market trends."
THE results
The campaign, launched in May 2025, has already shown its first results:
- Cost per user reached reduced by 40% compared to brand campaigns using static creatives.
- CPM reduced by 80% compared to the brand's previous campaigns without video.
- Engagement rate increased by 30%
- Viewing time multiplied by 3, from less than a second to 3-4 seconds.
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