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April Highlights

We thought it would be cool to show you what goes on behind the scenes at The Source, so here's a quick recap!

This month, we began our collaboration with Back Market, for whom we're creating all performance assets for 5 markets, on Meta, Youtube and TikTok. Great things are coming!

On the Netflix side, Fares and Laura went to Cannes for the series Fiasco. One of the many content activations we produced for the series.

Also, we won an award at Series Mania with Netflix, but for another series: Sex Education, with our campaign in partnership with Le Planning Familial, Gaze Studio and La Louve.

We continued our collab with Adidas, to showcase its role as flagship equipment manufacturer during the Olympic Games. 8 shoots in all!

The Source Spain shot a few thousand videos and photos for The Fork, to create a library of visual assets and feed all the social ads in the different markets.

Fabien also gave a talk at Meta about "creative is the new targeting" and hooks, which apparently went down very well.

We shot a new Adsmasters video, this time a battle, available on our YT channel :)

We're also proud to have reached 5M followers on Netflix's TikTok account!

And for the agency life:
- We celebrated Sourcedays and birthdays
- We all dined together at Sarah's parents' restaurant. Some say it's the best couscous in Paris.
- We elected our new CSE, delighted to be working with Aurélia, Dimitri, Lisa and Laura.

See you next month for our next news!


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