The Source signs the social media campaign for the Peugeot e-208

For the digital launch of its new e-208, Peugeot wanted videos that would attract a younger audience sensitive to environmental issues.

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As a result, the agency conceived and shot 5 videos in 2 days to highlight the vehicle’s various unique selling points.

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'The use of light painting, ASM, and different shooting locations (6 locations across the Île-de-France region) helps emphasize the vehicle’s excellent range, interior, exterior details, sensory experience, redesigned design, and of course, its style,' explains the agency.

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A sixth video was also entirely created in 3D with the help of AI. Broadcast on TikTok, Snapchat, and Instagram Reels, the first contents have been available since January.