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PlayStation France chose The Source for its social media strategy

Following an agency competition, The Source is proud to have been selected by Sony Interactive Entertainment France to support Playstation France in the production of its content for all social media platforms. 

Alongside the internal social media team, The Source will take over all Twitter, Facebook, YouTube, and Instagram accounts. The agency will be responsible for growing existing communities thanks to, in particular, the production of more frequent video content, especially in the Reels (Instagram) and Shorts (YouTube) formats. 

The Source will welcome a community manager dedicated to PlayStation's digital communities in France, and will make available to the brand all its social video content production capabilities.

Nathalie Dacquin, Sony Interactive Entertainment France Marketing Director, explains : “Video production is a major challenge for brands on digital, especially on social media platforms. The Source's experience in this area has strengthened our belief that we should work together.


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