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YOP has chosen The Source & Gangstères for its digital strategy

Following a tender, YOP has selected The Source and the social content agency Gangstères to support the brand on digital. The two agencies were chosen in the first round of the competition based on a firm stance : the valorization of the 15-25 year old generation and the fight against preconceived ideas about them. The duo is now responsible for the digital strategy and its implementation in the brand's ecosystem: primarily its social media, including the production of cross-platform content on TikTok, but also Twitch or YouTube, with a VOL campaign. The Source and Gangstères will help the brand offer 15-25 year olds content to entertain them in line with their interests and anchored in TikTok trends.

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