Back Market partners with creative agency The Source

The refurbished product platform Back Market has entrusted creative agency The Source without a pitch with the production of content for its acquisition campaign.

‍

Thanks to a creative exploration and diversification approach, the social-first agency will handle the production of assets in various languages and formats.

‍

These contents will be designed and rolled out across Back Market’s French, UK, Spanish, German, and US markets, and deployed on Meta, YouTube, and TikTok.

‍

As a reminder, the brand’s main creative agency for public campaigns remains Buzzman.