La Poste Mobile entrusts The Source with the launch of its TikTok account

In a context where customer proximity is more essential than ever, La Poste Mobile has chosen TikTok to strengthen its digital presence and develop its reputation among new audiences. This initiative is part of an overall strategy aimed at highlighting the brand's fundamental values: a strong regional presence throughout France, a commitment to everyone's budget, and a more responsible digital approach.

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Following a call for tenders, La Poste Mobile chose The Source agency to create original and entertaining content that highlights both La Poste Mobile's DNA and its proximity to its customers, while adhering to the platform's codes.

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In addition to launching the account, The Source is responsible for creative and editorial thinking, producing all content, and animating the account so that it becomes an authentic reflection of the brand's personality and commitments.

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Launched in March 2025, La Poste Mobile's TikTok page already has more than 3,000 followers and around 20 pieces of content, which have been viewed more than 2 million times in total.