Hot stuff
adidas has chosen The Source to promote its new campaign on TikTok!
![](https://cdn.prod.website-files.com/651c27a33282f3651b30875f/65fbf2519db977f4411add83_Adidas%20x%20The%20Source%20.png)
In the run-up to Paris 2024, adidas has chosen The Source to make its new campaign resonate on social networks. The aim is to position adidas as a leader sports equipment manufacturer among the French public in the run-up to the competition.