The Source, among the 5 start-ups chosen by TF1 to drive innovation

Appointed Director of Innovation at the TF1 Group in September, Arnaud Mopin welcomed, on November 5 at Station F, the five start-ups of the 4th Media Lab TF1 class:

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Datakalab, LabSense, The Source, Ginkio, and Soundcast. Launched in February 2018, this acceleration program aims to address the transformation challenges of the TF1 ecosystem, focusing on data, AI, and ad tech.

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'User experience (both B2B and B2C) and monetization' are the two main priorities, according to Arnaud Mopin: 'There is a rapid evolution in devices, usage, and services. We need to adapt the group to these changes and deliver a user experience that meets market standards.'

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The program (two 6-month sessions) begins when the start-up is connected to a specific business unit and challenge within the group. 'We fully embrace the choice to select only start-ups with which a business collaboration is clearly identifiable.'

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