March Highlights

March followed the same trend as the beginning of the year: we still have so much news to share with you!

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We’re starting with some excellent news: for the 2nd year in a row, two of our projects are featured in the annual white paper of the best social media campaigns by J’ai Un Pote dans la Com. Better yet, one of them climbed into the Top 3 of the best TikTok campaigns of 2025!

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And we also applied these social skills to the great projects led with other agencies of the Magenta Group. To support Audible for the launch of its new audio fiction, we worked hand-in-hand with Reverse: they set up the 360 strategy, while we produced all the social media content.

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But also XPENG, for its partnership with the Top 14, for which we worked hand-in-hand with Reverse: they handle the press, while we imagined and produced a video to share the announcement on social media.

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On social media, the performance continues: YOP's TikTok account, for which we manage ideation and content production, has just crossed the symbolic milestone of 100,000 followers. A great proof of the relevance of the work we do for our clients.

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Growth also means strengthening the teams. In March, we had the pleasure of welcoming Inès, Coline, Faysal and Julien!

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But for us, growing also means taking care of those who make The Source what it is every day. So this month, we launched an internal health program (ergonomic furniture, sports stations) and officially created our Run Club to strengthen team cohesion!

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In short, another well-filled month of March, and we already can’t wait to tell you about our April projects.

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