October Highlights

October was packed with energy at The Source: from bold campaigns to inspiring collaborations and plenty of agency life moments in between. Here’s a look back at what kept us busy this month.

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We kicked things off by bringing Matmut’s TikTok account back to life… with seniors! Because prevention has no age, we handed the mic to those who’ve seen it all to talk to younger audiences about safety. The result? Over 15 million views on the first videos.

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October was also filled with exciting activations alongside our friends at Reverse. First, we created France’s biggest Snap and took over Citadium — inside and out. A truly immersive experience that left no one indifferent. Then, we helped amplify Kiabi Home’s partnership with Star Academy: Reverse produced the TV spots aired on TF1, and we handled all the social media content to boost the campaign online.

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We also went big, literally, with XPENG. While we usually support the brand on their social strategy, this time they challenged us to design visuals for a 60 m² banner on the Paris beltway. Safe to say, you can now think of us while driving.

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Speaking of driving, maybe you spotted us at the GP Explorer! We had the chance to support Netflix in its partnership with Squeezie and Amine’s racing team — from social strategy to content production. We’re proud to have been part of such a legendary event alongside the other partner agencies.

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Meanwhile, the team handled nearly 20 shoots this month, including about 15 for the yearly accounts we manage, like PlayStation, Mixa, Chronodrive, La Poste Mobile, Celsius, Trésor, and Matmut.

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Behind the scenes, we also celebrated birthdays, Source Days, and welcomed two new teammates: Valentin and Camille, welcome aboard! And to top it all off, we recorded a podcast episode with J’ai un pote dans la com, diving into authenticity in the age of AI.

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A packed, creative, and inspiring month, just how we like it. See you in December for more!

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