The Source wins the trust of four new advertisers for their social media strategies

The Source continues its growth momentum with four new projects won through competitive bidding. Digital banking, insurance, consumer goods, and tourism: these sectors confirm the agency's ability to support ambitious brands in their social media strategy, with proven expertise in TikTok, Instagram, and high-value creative content.

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Hello bank!: Towards a cultural and engaging digital bank

Following a call for tenders, Hello bank! chose The Source to assert its status as a social media leader among digital banks. With a content-first approach focused on Reels and TikTok, the agency's strategy aims to make Hello bank! a cultural and engaging brand capable of bringing together a new generation around the topics of finance and money management.

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The collaboration also includes building bridges between organic and advertising content to create a powerful editorial and graphic ecosystem that will make Hello bank! a key player in social media.

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Matmut: Reinventing insurance on TikTok

Following a call for tenders, Matmut chose The Source to reimagine its presence on TikTok. The goal: to come up with creative formats that break with traditional industry codes in order to strengthen the brand's proximity to young people.

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Kellogg’s: Trésor becomes part of Gen Z’s daily life

Kellogg’s, the leader in the breakfast cereal category, called on The Source to support its Trésor brand on TikTok. The agency, selected following a call for tenders, is supporting the brand with content ideation and production, with the aim of reinforcing Trésor's fun and mischievous image among Gen Z. The focus is on producing bold and engaging content to further embed Trésor in the daily lives of 18-25 year olds.

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Staycation:  A creative and embodied social media strategy

Staycation selected The Source following a call for tenders to implement its social media strategy. The agency is responsible for designing and producing the most creative and high-value-added organic content, intended to embody the brand's new positioning and strengthen its presence on Instagram and TikTok.

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