November highlights

We’re heading into the final stretch of 2025, but before we all take off for the holidays, we wanted to share a quick recap of our month of November!

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First off, we wrapped up about a dozen shoots to bring to life the social media strategies we run year-round for our clients. From Chronodrive, Trésor, and Matmut, to YOP.

We also produced seasonal content for several of our returning clients, including Bouygues Telecom, Schweppes, and Yves Rocher.

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At the start of the month, we announced the launch of Magenta Group: an independent communications group bringing together The Source, AdBridge, and Reverse.
We’re really proud to be united under one banner, each agency with its own expertise, but all sharing the same goal: to create and distribute the formats that will truly make a difference tomorrow.

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We also spoke on the J’ai Un Pote dans la Com podcast to answer a big question: at a time when content is exploding and generative AI promises speed, volume, and efficiency… how do we make sure we still sound authentic?
If you’re curious about our vision of creativity that’s enhanced, not replaced, by AI, this episode has a lot to offer.

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This month, we also welcomed four new team members: a warm welcome to Solène, Inès, Alex, and Malïa!

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And finally, we've got 7 pieces of great news to wrap up these highlights: because in November, The Source had the honor of winning seven awards!

We took home two awards for our TikTok strategy for Mixa, and three more for the creative diversification strategy we developed with ManoMano — including the Grand Prix at the Cas d’Or de la Vidéo!

We also won Gold at the Grand Prix des Stratégies d’Influence for 1, 2, 3 Soleil Squid Game, alongside Netflix and all the partner agencies involved in the project.

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And of course, the cherry on top: we were named Social Media Agency of the Year by the Cas d’Or jury.

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We’re incredibly proud, it’s a huge recognition after a year of hard work from our teams, and a year of trust from our clients. So a big “thank you” to all of them.

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