The Source launches 3 dedicated teams for TikTok

In 2022, The Source supported over 70 brands, accumulating 10 billion views on content produced organically or through paid media. The platform had no intention of stopping there for 2023.

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Thus, the official creative partner of Facebook, Instagram, Snapchat, TikTok, Google, and Pinterest announced the launch of 3 dedicated teams to support brands on TikTok: a PMK (Platform Marketing Knowledge) team, expert in platforms, combining trend monitoring, strategic planning, and marketing intelligence; a production team dedicated to organic content, with the recruitment of 4 TikTok directors; and a team focused on sourcing and collaborations with TikTok creators.

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According to a statement, The Source 'confirms its independence' and does not 'sign exclusivity or representation contracts with TikTok creators' in order to maintain objective and unbiased recommendations and strategies.