Canva France debuts on TikTok with The Source

Uniting a diverse audience around a shared mission

‍

Canva’s long-standing mission is clear: to make design accessible to everyone and empower the world to create. However, in the French market, the brand must appeal to an extremely diverse and heterogeneous audience: from content creators to students, teachers, small marketing teams, and large corporations.

‍

To successfully represent all of these profiles, Canva France has entrusted The Source with the comprehensive management of its TikTok account through a full-year program that includes strategy, ideation, and content production.

‍

The creative “cheat code”: a clever and relatable approach

‍

To stand out in TikTok’s fast-paced feed, The Source opted for a strong editorial positioning. Far from a corporate approach, the agency positions Canva as the ultimate tip and bold partner for anyone who wants to create.

‍

To achieve this, the agency relies on short, spontaneous videos: by leveraging TikTok trends and 100% native formats, it reveals practical tips to authentically demonstrate the tool’s effectiveness. This strategy helps beginners get the hang of the software while playfully acknowledging the skills of those who already use it daily.

‍

To this end, The Source works every month alongside creatives, content creators, and UGC creators. The goal is clear: to replace the classic, boring tutorial with entertaining videos that inspire people to create.

‍

The first videos are already online on the brand’s official account: @canvafrance

‍

‍

‍