XPENG chooses The Source to manage all of its social media accounts in France

Following a call for tenders and several successful collaborations, XPENG, an innovative premium automotive brand, has chosen The Source to manage its entire social media strategy in France.

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A strengthened partnership

Through several previous successful collaborations, The Source had demonstrated its responsiveness and creativity to XPENG, notably during an activation produced in record time during the Paris Olympic Games.

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Impressed by this efficiency and ability to produce premium content on a controlled budget, the brand decided to entrust The Source with its entire social media ecosystem in France.

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A 360° mission and a distinctive approach

In an automotive world often characterized by very costly productions, The Source relies on an agile and creative approach. Thanks to video formats designed natively for social media and the integration of content creators, including via AI, the agency offers XPENG high-quality, effective, and economically optimized production.

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The agency is responsible for content creation and production, community management, and moderation of the brand's Facebook, Instagram, and LinkedIn accounts in France, with a video-first approach designed to reinforce its premium and innovative image.

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At the same time, The Source also supports the brand with certain offline initiatives such as billboard and television campaigns.

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A clear ambition: to embody automotive innovation

More than just an automotive brand, XPENG boasts next-generation technology and is renowned for its cutting-edge innovations in electric mobility.

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The strategy orchestrated by The Source aims to promote this vision in France: a connected, high-performance, and sustainable car designed for a new generation of demanding drivers.

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By combining innovation, creativity, and agility, XPENG and The Source share the same ambition: to reinvent the codes of automotive communication and give technology a more human and inspiring dimension.

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