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The Source expands into Spain and appoints Sarah Preciado as head of its Barcelona office

From left to right:
Fabien Gagnot (CEO), Sarah Preciado (Spain Director) , Frédéric Farrugia (co-CEO)

The Source, the creative social-first content production agency, is continuing its international expansion: already established in Paris and the United States, the agency is opening a new office in Barcelona, headed by Sarah Preciado.

With the need for native and local content becoming an increasingly important issue for international clients and digital-first brands, The Source has taken the gamble of opening a new entity in Spain, a highly sought-after market.

With 10 people (creative strategists, content producers and content creators), this first office is located in Barcelona, "a multicultural city where it's easy to find local creators and actors from all over the world, but also to keep production costs under control", as Fabien Gagnot, CEO of The Source, puts it.
The agency has already been able to experiment with this on numerous occasions with pure player clients (such as Meetic) in previous years.

To lead this new team, the agency has been able to call on the skills and knowledge of one of its longest-serving employees, Sarah Preciado. A trinational, she is fluent in French, English and Spanish (her mother tongue), and has in-depth knowledge of the Hispanic market.

During her 5 years at The Source, first as Creative Strategist and then as Creative Partners Director, Sarah has managed and grown a number of international accounts, including Whatsapp's acquisition content strategy for EMEA, and over 100 awareness campaigns during COVID 19, a programme run in collaboration with Meta in 16 different languages.

Her in-depth understanding of the Spanish market, coupled with the close links she has forged with platforms (Meta, TikTok, Snap, Google, Pinterest) and numerous international clients over the years, make her the ideal choice to position the agency at the forefront of the Hispanic scene.

"The opening of The Source Spain is very exciting for all of us. I've been with The Source almost from the beginning, so it's an honour to be asked to lead this new chapter," says Sarah Preciado.

With this strategic appointment and the creation of this new office, The Source intends to demonstrate its ambition both to conquer the Spanish market and to continue to offer its French clients in Spain the possibility of producing all their international campaigns more easily and at controlled costs.


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