360 TIKTOK
marketing partner

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Marketing Partners
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FULL SERVICE
TikTok agency

CREATIVE STRATEGY

We design creative strategies and craft groundbreaking ideas, all this within the realm of your media objectives. Our “platform-first” approach backed by the solid network expertise of our creative strategists offers you the best of both worlds.

CONTENT PRODUCTION

We produce at the speed of feed. Hand us your brand, and we will make your dreams come true, in any form. From creators to big productions, through UGC, motion-design and music production, we got you covered. We’re even leaning into AI, we tend to be nerds.

CREATIVE STRATEGY

We design creative strategies and craft groundbreaking ideas, all this within the realm of your media objectives. Our “platform-first” approach backed by the solid network expertise of our creative strategists offers you the best of both worlds.

CONTENT OPTIMIZATION

We bring the best out of your pre-existing content. Our knowledge of each platform and placement, paired with an acute “media thinking” mindset allows our team to revamp your creatives. We will make you feel brand new and relevant on any screen you may think of.

CONTENT LOCALIZATION

Sometimes, we love big numbers. A 1000 deliverables? Not afraid. We have developed a specific workflow to optimize every step of content localization, reaching the lowest costs on the market.

Let’s discuss your needs !

WHAT makes
us DIFFERENT

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OUR ways
of working

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam luctus turpis non nulla pellentesque, eu accumsan ipsum bibendum. Phasellus dictum arcu erat, semper imperdiet lacus viverra a. Praesent fermentum viverra consequat. Phasellus eu rhoncus orci, id maximus felis. Maecenas dolor diam, elementum sed condimentum id, dapibus et massa. Praesent malesuada ultricies risus eu interdum. Morbi vestibulum arcu et quam convallis placerat. Suspendisse laoreet ante ut libero mattis pretium. Suspendisse varius cursus varius. Phasellus purus elit, lobortis eget justo id, dignissim tristique eros. Nullam ac gravida tellus. Nam ac venenatis nibh. Nam nec orci porta neque sollicitudin dapibus ut et eros. Fusce ac metus diam. Sed scelerisque arcu est, a interdum ex congue quis.Duis tristique bibendum neque, at condimentum dui pellentesque eu. Sed

NEWS about OUR TikTok EXPERTISE

NEWS

June Highlights

This month, Greg, our Head of Video, tells you all about what we did at The Source in June.

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NEWS

May Highlights

Despite all the bank holidays, we were very busy in May, but let's let Charlotte tell you everything about it!

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NEWS

April Highlights

We thought it would be cool to show you what goes on behind the scenes at The Source, so here's a quick recap!

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NEWS

TheFork chooses The Source to create its annual content library

The Source has been chosen by TheFork to create its year-round, Europe-wide content library.

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NEWS

adidas has chosen The Source to promote its new campaign on TikTok!

In the run-up to Paris 2024, adidas has chosen The Source to make its new campaign resonate on TikTok.

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NEWS

The Source expands into Spain and appoints Sarah Preciado as head of its Barcelona office

The Source, the creative social-first content production agency, is continuing its international expansion: already esta

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NEWS

The Source is the “Best Brand Content Agency” of the year!

During the 44th ceremony of the Agencies of the Year (“Les agences de l’année”), The Source was awarded « Best brand con

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NEWS

TikTok and e-Enfance launch a cyberbullying awareness campaign with The Source

The Source is very proud to have created, with TikTok and e-Enfance, an awareness campaign about cyberbullying

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NEWS

Macif chose The Source for the ad creation of all its digital acquisition

The Source has been selected by Macif to create ads for its digital performance acquisition. 

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NEWS

PlayStation France chose The Source for its social media strategy

Following an agency competition, The Source is proud to have been selected by Sony Interactive Entertainment France.

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NEWS

Meetic Europe trusts The Source

Meetic Europe trusts The Source for the production of all its lower funnel content, for all of its brands and all Europe

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NEWS

YOP has chosen The Source & Gangstères for its digital strategy

To conquer the heart of the 15-25 years olds, YOP has chosen The Source & Gangstères for its digital strategy

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NEWS

4 of France's top 10 TikTok accounts work with The Source.

The first ranking of French brands on TikTok is out, and if you take a look at it, you will see 4 of our clients in it!

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NEWS

Charlotte, our Associate Director, is a member of the first TikTok Ad Awards’ jury 

The Source'sAssociate Director, Charlotte, has been selected to be amongst the judges of the first TikTok ad awards.

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all our news

OUR clients TESTIMONIES

OUR
‍clients
TESTIMONIES

Aline Bonnet
Marketing Director
@Netflix
The Source is a trustworthy partner to push boundaries of creativity and innovation on our social media presence. Their agility in both getting ideas and producing them quickly is a big « + » especially for our TikTok account!
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Renata De Carvalho Costa
Global Brand Marketing Manager
@WhatsApp
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
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Caroline Lemercier
Head of Brand Design
@Meetic
Collaborating with The Source feels like unlocking an extended wing of our own creative team. They inspire us with the latest trends, support us to produce our extensive internal video bank, and adeptly tailor our assets for diverse European markets and platforms. Their knowledge of social platforms enriches our strategies, and the sense of partnership we feel is genuine. We're stronger together. A true testament to collaborative success !
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Amelie Machado
Leader social media & influence
@Kiabi
No subject is boring when The Source's creativity is at work! The agency has met the brand's challenges by being smart and creative. Our back-to-school campaign made an impression both externally and internally.
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Thomas Devynck
Global Head of Brand & Content
@Getaround
The Source's flexible and cost-effective approach proved particularly suited to our needs to produce social media assets with a strong focus on user education and acquisition: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive, slashing our cost per acquisition by a third on average and pinpointing key creative drivers. Collaborating with the Source has been really smooth and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
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Beryl Fleur
Strategic Marketing Director
@Carrefour
We have always been very satisfied working with The Source on our digital projects. They were able both to input creativity and deliver with a lot of agility our assets even on very different topics and objectives.
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Laurence Delmotte
Marketing Communications Officer
@Cofidis
Cofidis and The Source share the same values of professionalism, support, and attentiveness. The expertise of our contacts enables the production of high-quality content that meets our expectations in terms of performance and innovation.
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Claire Jounot
Digital Media Manager
@HelloBank!
We’ve started our collaboration with The Source in 2018 to create assets for our Direct response social campaigns. The results were very good on all KPIS. The Source is full of new proposals, reactive, creative and innovative. That’s why we’ve been contracting for a yearly collaboration from now on.
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Rarès VIDICAN
Digital Marketing
@MACIF
Partnering with The Source has been a game-changer for our performance media campaigns. Their uncanny ability to craft efficient and impactful creatives, even under tight constraints, is unparalleled. They strike the perfect balance between creativity and effectiveness. Highly recommended!
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OUR related CASES

OUR
‍latest
CASE STUDIES

Kiabi
Creating a Back to School campaign tailored to 12 different countries!
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
A 2 year collaborator, Kiabi called on The Source for its major highlight of the year: the back-to-school season.
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
To highlight the numerous work-study positions available at Carrefour, The Source produced several TikTok videos. All with an agile production, with some content shot on our premises and embodied by the Carrefour team itself!
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
Porsche
Hyperspeed production for the ultimate luxury car
Porsche
Hyperspeed production for the ultimate luxury car
Porsche wanted to push their electric vehicle range while not losing their high-end status of being one of the ultimate luxury cars. The Source shot 2 videos in less than 5h during Meta’s House of Reels event and helped position the car as a luxury accessory, thanks to famous power couple creators.
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone
Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.
Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.
Avene
Creating Avene's first hashtag challenge on TikTok!
Avene
Creating Avene's first hashtag challenge on TikTok!
The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.
all our case studies
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