Porsche

Porsche, with Meta’s Creative Shop, approached us to treat the Porsche Taycan more like a lux-tool rather than a vehicle, in order to push their electric vehicle range while not losing their high-end status. 

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During Meta France House of Reels 2024, in less than 5 hours, The Source produced the perfect mix & match of Luxury Meets Automotive by crafting two bespoke Reels that combined the skills of a local car and sports creator and the french creators power couple @Jaimetoutcheztoi. Because we know that creators can drive amazing results in terms of engagement, ad recall and conversion, the first reel featured the luxury duo as endorsers of the product while the second strongly focused on all the amazing car details.

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