Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.
The CHALLENGE
Whatsapp wanted to create an acquisition campaign adapted to 7 different markets to promote its new functionality, and asked The Source to produce all the assets. They needed original content, very native to each market and each platform, and a full repository to choose from.
WHAT we've DONE
Thanks to 3 simultaneous shootings, 35 actors, and 10 creative concepts, The Source produced a great number of videos, enabling the brand to create campaigns adapted to each platform and to the 7 different countries. The Source also created a full video repository so the brand could pick the assets needed to both run its growth strategy and express its brand locally.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
The Source is a true creative powerhouse. Their ability to effortlessly produce a multitude of high-quality assets while maintaining a laser focus on creativity is unmatched. From the Growth Repository to the WhatsApp Channels launch, their digital-first expertise consistently shines through, delivering outstanding results. Partnering with The Source in the past 2.5 years has been an absolute delight and I look forward to collaborating with them on new projects ahead.
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